Truyền tải thông điệp một cách sáng tạo, gần gũi, ấn tượng là những gì mà các phim quảng cáo thương mại hay nhất trong năm 2010 đã làm được. Hãy cùng iDesign xem những ý tưởng tuyệt vời của những đoạn phim này.

• 5 bộ phim stopmotion tuyệt vời

• Phim ngắn: KJFG No. 5

• Những tấm hình chụp em bé của Studio Kristen Cook

Powa: Neighborhood Experiment

Advertising Agency: Ogilvy, Johannesburg, South Africa
Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine

Old Spice: The man your man could smell like

Advertising Agency: Wieden + Kennedy, Portland, USA
Executive Creative Directors: Mark Fitzloff, Susan Hoffman
Creative Directors: Jason Bagley, Eric Baldwin
Copywriters: Eric Kallman, Craig Allen
Art Directors: Craig Allen, Eric Kallman
Producer: Lindsay Reed
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors

Peta: Canadian baby seal slaughter, Explore elsewhere

Britvic Drench: Cubehead

Advertising Agency: CHI & Partners, London, UK
Agency Producer: Kate Hardwick
Creative Director: Ewan Paterson
Creatives: Dave Masterman, Ed Edwards
Editorial Company: The Whitehouse, London
Editor: John Smith, A.C.E.
Editorial Producer: Lisa Kenrick
Production Company: Smith & Jones Films, London
Director: Ulf Johansson
DP: Stephen Keith-Roach
Producer: Philippa Smith
VFX Company: The Moving Picture Company, London
VFX Supervisor: Matthew Unwin
VFX Artists: Michael Gregory, Jason Hayes, Lisa Ryan
VFX Elements Camera Op: Tobie Lang
Colorist: Jean-Clement Soret
Post Producer: Chris Allen
Audio Post House: Wave, London
Sound Designer: Parv Thind
Dolby Mix: Tony Rapaccioli

Volkswagen: The letter

Advertising Agency:TRY, Oslo, Norway
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Director: Morten Tyldum
Photographer: Anders Flatland
Prod. Company: Einar Film
Published: May 2010

Renault Scenic: France

Advertising Agency:Publicis Conseil Paris, France
Creative Directors: Olivier Desmetre, Fabrice Delacourt, Olivier Altmann
Art Director: Yves-eric Deboey
Assistant art director: Jean Weessa
Copywriter: Mathieu Degryse
Director: Greg Leborgne
Post production: Nightshift

TyC Sports: Argentinos

Advertising Agency:Young & Rubicam, Buenos Aires, Argentina
Executive Creative Director: Martín Mercado
Creative Directors: Diego Tuya, Darío Rial
Photographer: Rolo Pulpeiro
Aired: March 2010

Amnesty International: Death Penalty

Carlton Draught: Slow Motion

Advertising Agency:Clemenger BBDO Melbourne, Australia
Executive Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Senior TV Producer: Sonia von Bibra, Pip Heming
Group Account Director: Paul McMillan
Account Director: Mick McKeown
Account Manager: Phoebe Farquharson
Director: Paul Middleditch
Executive Producer: Peter Masterton
Production Company: Plaza Films
DoP/Cinematographer: Daniel Ardilly
Editor: Peter Whitmore – The Editors
Music Production Company: Level Two Music Electric Dreams
Sound Designer/Engineer: Cornel Wilczek
Sound House: Electric Dreams
Published: August 2010